Swap ad URL to quiz funnel on Netlify

Go to Meta Ads Manager, edit your active "hair fibers" ad, change destination URL to quiz.rekrown.com. One variable change. Do not touch budget, creative, or audience. Run 3 days and compare ATC rate and checkout completion to baseline.

Add hook rate as custom metric in Meta Ads Manager

3-second video plays divided by impressions. Custom columns, create metric, name it hook rate. Your current ad is at 35.25% which is below the 50% target. This tells you whether future issues are hook problems or funnel problems.

Confirm AfterSell upsell funnel is fully live

Step 1: Powder at 35% off ($23.40). Step 2 downsell: Dermastamp at $22.10. Two steps only. Do a test purchase yourself to confirm both offers show correctly after checkout. Check that CJ is connected and will fulfill dermastamp orders automatically.

Email today's quiz lead manually right now

He is 35 to 44, hairline and temples, tried fibers, wants undetectable. Subject: "Your Rekrown hair profile." Body: reference his specific answers, tell him Rekrown was built for exactly his situation, give him a 10% discount code. Personal sender, plain text, no template.

Connect quiz to Klaviyo for automatic lead capture

Add Klaviyo API fetch call to quiz HTML showResult() function. Posts email and all quiz answers to a "Quiz Leads" Klaviyo list on completion. Set up a single triggered email flow for that list. Klaviyo free plan up to 250 contacts. Claude has the code ready to paste in.

Seed your two best running ads with objection-killing comments

Drop comments answering top 3 objections: pillow transfer, will people notice, gym and rain hold. Reply to them as the brand. Free conversion rate move, 20 minutes.

Read quiz data and diagnose what changed

After 3 days: did checkout completion rate go up from 21%? Did purchases increase? If yes, quiz is working, scale spend to $50/day on same ad. If flat, the hook is still the problem and you move to step 2 which is a new hook variant.

Build 3 static image ads on hair fibers angle, different pain points

Same confirmed angle, three different emotional entry points. (1) Transformation before and after using your Python composite workflow. (2) "What barbers actually use instead of fibers." (3) Social consequence, she noticed before you did. Run at $5 to 7/day each. Winner by hook rate gets the quiz and scaled spend.

Write one advertorial: "I switched from hair fibers to this"

Editorial format, reads like a grooming article. Structure: fibers frustration, discovers powder through a barber, tries Rekrown, results. 600 to 900 words using your Reddit VOC language verbatim. A/B against quiz to see which converts cold traffic better.

Brief Darryl on filming a fibers vs powder comparison specifically

Not generic before and after. You need: barber applies fibers first showing the mess and unnaturalness, then applies Rekrown showing the clean difference. Direct ad creative. Your single biggest moat over Hairo that they cannot replicate quickly.

Increase ad spend to $50/day once quiz shows ROAS improvement

Do not spread across multiple ads. Concentrate on your proven performer and get clean data fast. You need purchase velocity to make decisions quickly. $50/day on one winner beats $20/day split across five mediocre ads.

Order dermastamp sample from CJ to yourself

Before scaling upsell, hold the product in your hand. Check quality, check what the actual package looks like when it arrives, confirm delivery speed from US warehouse. You do not want your first real customer receiving something you have never seen.

Produce a VSL built on your quiz-confirmed winning angle

Once quiz data reveals which pain point converts highest, build a 60 to 90 second video sales letter. Hook, problem agitation in Reddit language, barber credibility moment, transformation proof, 30-day guarantee, CTA. A winning VSL can spend $50k+ profitably. Build it only after quiz data confirms your angle.

Scale barber pipeline to 10+ active partners via n8n automation

Each new barber compounds your UGC library. Apify scraper finds prospects, n8n sends DMs, pipeline tracks in Notion. Goal is a self-replenishing content engine. Hairo almost certainly does not have this infrastructure. It is your long-term moat.

Seed Reddit with real Rekrown presence

People Google "Rekrown reviews" before buying. Zero results equals doubt equals lost sale. Get real customers to post honest experiences with before and after photos in r/tressless and r/malehairadvice. One detailed post will convert buyers for months and rank in Google.

Survey your first 20 customers for hook language

Three questions via Klaviyo: what were you most afraid of before buying, what almost stopped you, how do you describe this to someone who asks. Their exact words go into your next ad hooks, quiz copy, and advertorial. Verbatim customer language always outperforms anything you write yourself.

Build second Meta ad account as backup infrastructure

Meta bans accounts. You need a second business manager, ad account, pixel, and page set up before you need it. If your main account gets restricted while scaling you lose days. This is insurance not vanity. Set it up now so it is aged by the time you need it.

Reprint packaging as Rekrown on next inventory order

Not urgent. When current inventory runs low, update canister and box to say Rekrown instead of Krowned. Full brand consistency across the customer experience. Until then it is a non-issue. Focus everything on acquisition.